That Old Spice ad

I usually go to extreme lengths to avoid seeing TV advertisements, but I can’t resist this hilarious, fascinating, gone-viral Old Spice ad:

Where did the concept come from? How did they transition from shower to horse? Was it a single take? Was it all CGI?

All these questions are answered when Leo Laporte of TWiT speaks to the ad’s creators, Eric Kallman and Craig Allen of Portland-based advertising agency Wieden + Kennedy Inc:

And here’s part two:

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